Field Guide Designs
Content Marketing | Social Media | Field Marketing
A woman-owned adventure-inspired online marketplace featuring carefully crafted home goods, apparel, and custom art. The founder, Mandy Mohler, produces one-of-a-kind taxonomy portraits and hand-illustrated bandanas. As a marketing assistant, I coordinated social media, blogs, and newsletters. I created original content, wrote website copy, and represented the brand at events and pop-ups.
MY ROLES
Social Media Manager
Digital Manager (Blog/Newsletter Content)
Field Marketer (Events, Sales)
APPROACH
When creating content, I embodied Field Guide Designs’ authentic, informative, playful, and inviting brand voice while creating useful content that speaks to target audiences' needs such as local field guides to nature destinations. I repurposed existing content as journalistic interviews with portrait subjects and provided a behind-the-scenes look at the artist and creative process.
Read my Landmark Bandana Series blog posts that serve as field guides to the nature destinations featured on FGD's bandanas.
